Citizens Energy Group TV Spot


The Colts and Citizen Energy Group wanted to thank each customer who helped conserve in the Indianapolis area.

How do you grab eyes when people want to mute?
With a touchdown idea, we caught our customers' attention. We used bookend commercials at the beginning and end of a break. With quick, 15 second spots and the Colts mascot giving the touchdown pose, we could grab our audience with visual interest, ask them to continue to conserve and clearly communicate our gratitude.

Winning water conservation for the whole fam.
The highlight of this spot was the natural smile beaming from the kid at seeing Blue, the Colts mascot.

Natural hot energy saving ideas.
Sometimes ideas come on the fly long after the script has been written. We threw in a segway at the last minute, and it was just the fun little extra that sold the client.


Citizens Energy Group


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