The casino industry has become extremely competitive with their hiring. As a result, Horseshoe casinos hiring events across the country struggle to stand out.
We wanted to show prospective hires the core value of the Horseshoe brand. The swagger and attitude that makes Horseshoe one of the leaders in the industry.
So we created two directions of creative as bold as the Horseshoe brand. The client picked both.
The typical Horseshoe Team Member has more
in them than employees at other casinos. This challenges our prospective new hires using aspirational statements and imagery with a
little bit of edge.
We made sure to create copy for different positions Horseshoe may need to hire.
This hiring campaign puts the employee front and center, showing their swagger. The bold yellow and strong messaging makes the whole creative stand out as an inspirational invitation to join Horseshoe.
We wanted to make more general copy to allow Horseshoe to advertise for different positions within the same ad.