Horseshoe Hiring Campaign

Raise Your Career

The typical Horseshoe Team Member has more in them than employees at other casinos. This challenges our prospective new hires using aspirational statements and imagery with a little bit of edge.

Raise Your Career

We made sure to create copy for different positions Horseshoe may need to hire.

Make History

This hiring campaign puts the employee front and center, showing their swagger. The bold yellow and strong messaging makes the whole creative stand out as an inspirational invitation to join Horseshoe.

Make History

We wanted to make more general copy to allow Horseshoe to advertise for different positions within the same ad.

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Description

The casino industry has become extremely competitive with their hiring. As a result, Horseshoe casinos hiring events across the country struggle to stand out.

We wanted to show prospective hires the core value of the Horseshoe brand. The swagger and attitude that makes Horseshoe one of the leaders in the industry.

So we created two directions of creative as bold as the Horseshoe brand. The client picked both.

Role

Senior Copywriter