At one time, Caesars Entertainment envisioned the World Series of Gaming. A tournament for video gamers with the soul of the WSOP.
WSOG needed an identity that spoke to video gamers.
We decided to explore a library of looks and taglines that spoke to the different sides of what the WSOG could be.
Saved for later play.
For various reasons, Caesars Entertainment shelved the WSOG project. This has happened from time to time on various projects, but we put our all into it anyway and developed a series of brands that received praise all the way to the top.