Caesars Palace wanted to put their guest first in a celebration half a century in the making. They needed a campaign to announce this anniversary to the world.
How do you celebrate 50 years of leading an industry?
Caesars Palace has pushed possibilities on the Strip since it opened. Its legacy included countless entertainers from Frank Sinatra to Celine Dion, celebrity restaurants like Hell’s Kitchen and its indelible mark on American culture from Rocky III to the Hangover.
For fifty years, Caesars Palace has made a big deal of putting the guest first. They wanted to celebrate by doing it again, and they needed to make a splash.
Caesars Palace makes it all about the guest.
We created the I Am Caesars strategy to place the focus on the guest. Everything the guest did put them at the forefront of our campaign and the entire celebration. We invited them to take control of their vacation and seize every moment.
50th Anniversary Campaign